Business View Magazine - May 2024

In an industry like home improvement that generates over $100 billion annually, a lack of diversification in services or operational practices can become a costly oversight, as the competitive landscape favors only those companies that can execute excellently on multiple fronts. It favors companies with an expert understanding of industry supply chain dynamics, technological advancements, and partnerships that can lead to better solutions and services. This explains how Floor Coverings International, a leading franchise, has established itself as the de facto golden standard of the floor remodeling sector over the years. Founded in 1989, the original vision for Floor Coverings International started as what CEO Tom Wood describes as a “Work from home, man in a van home improvement company” and has since grown into the highest-rated flooring company in all of North America. Floor Coverings International has developed a clear and compelling brand identity with a pre- establishing value proposition that resonates with customers and franchisees. The company’s strategic partnerships with industry leaders also ensure access to premium products and ongoing support for its franchisee, bolstering credibility and trust in the brand. Beyond its higher-level operations, Floor Coverings International has built its success on the meticulous execution of day-to-day operations. From comprehensive training programs for franchisees to innovative technology solutions for streamlined processes, every aspect reflects a commitment to excellence and customer satisfaction. Floor Covering International has built up a culture of continuous improvement to foster adaptability and resilience, allowing the brand to evolve with changing market dynamics over time. The result is what we see today: a thriving network of franchisees, united by a shared commitment 123 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 05 FLOOR COVERINGS INTERNAT IONAL