Business View Magazine May 2023

80 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 a lot of ‘world’s firsts’ in our product line; innovation has always been in our bloodline, and we’re excited to get back into that,” he states. For example, O’Shea reports that while MAAX Spas already make some of the most energy-efficient models in the industry, it will now be looking at new ways for its products to become even “greener,” by using the very latest sustainable materials with which to construct some updated designs. “We have to take a hard look at the way hot tubs have always been made – you can only put so many jets in a hot tub; you can only put so many pumps in a hot tub,” Johnson explains. “Even though we’re a leader in sustainability, we can always strive to be better, to build on our success.” In terms of construction techniques, lately, MAAX Spas have been working with AOC, its main resin supplier, in order to test a more eco-friendly product. “They’ve been incredibly supportive, as we’ve started looking into alternative materials and how we can do things a little bit differently,” says O’Shea. He also gives shout-outs to Gecko Alliance and Balboa Water Group, suppliers of electronics, pumps, and control systems, Plaskolite for its acrylics, and Core Covers for spa covers. “They are all the best in the industry,” O’Shea maintains. “We value their expertise, seamless business approach, and proven results.” As to the immediate future, both Johnson and O’Shea agree that “The goal is to stay the leader at making hot water products, so we let our vendor experts do what they do. That’s why we rely very heavily on our supply base in terms of trying to bring new ideas and styles. A critical part of our R&D efforts is with our suppliers. They’re a great group of people to deal with.” backorders as quickly as possible, and even though there were considerable strides in innovation within MAAX Spas, responding to dealer and customer needs temporarily took precedence during this time of marked product innovation. “MAAX Spas is very proud of the fact that we’ve had