Business View Magazine May 2023

79 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 MAAX SPAS “Because of the pandemic, in-ground swimming pools and above-ground pools were sold out and there was a long wait for installation, so swim/ spas became an increasingly desirable alternative. You have both cool water to swim in, and you also have the ability to exercise. And we’re one of the few manufacturers within our industry that not only developed new models of hot tubs and swim spas during the pandemic, but also expanded with our new multi-million-dollar production facility.” During peak consumer demand in 2020/21 O’Shea notes that the company’s main focus was on making products and filling