Business View Magazine May 2023

75 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 MAAX SPAS Despite customer demand heating up, the production of new spas and hot tubs came to a temporary slowdown as there was not the manpower, steady supply of parts, or manufacturing capability to match consumer appetite due to labor, material, and supply chain shortages. Although not a bad ‘problem’ to have, Steve O’Shea, VP of Sales and Marketing for MAAX Spas is looking forward to the leveling out of the demand that was simply unsustainable during 2020/2021. O’Shea, as well as the President of MAAX Spas, John Johnson are thankful for the necessary breathing room this year to roll out some of the innovative products that the company was working on during the pandemic, but was unable to showcase while working overtime to try to meet the unprecedented spa and hot tub demand. MAAX Spas is a leading manufacturer and wholesaler of luxury hot water products,