Business View Magazine May 2023

40 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 PREFERRED VENDOR/PARTNER n CORT www.cort.com CORT, a Berkshire Hathaway Company, is the nation’s leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring, and other services. CORT makes a house a home, an office a great place to work and an event a memorable celebration.  AvenueWest is their high-profile PR firm, Anna Stallmann Communications, and their social media and advertising firm, Hanamedia. “We’ve really increased our presence from a social media perspective—LinkedIn, Facebook, Instagram, they’re all additional channels that let us communicate with our particular customer bases, whether it’s our tenants or our property owners,” reports Healy. “Anna Stallmann has been instrumental in helping us develop the right messaging. Because we’ve got several customer bases in terms of trying to find property owners, trying to find tenants to move into the properties, the corporations that are moving people, we have a lot of different audiences. On top of it, we’re selling franchises, so we have a pretty complicated business. iPoint Technologies handles all of our website development, and when we did a full relaunch of our website, they were a pivotal partner in getting that job done. And, certainly, we’re always looking at the core reservation software that we use, always interviewing different companies, to see who’s got the latest and greatest bells and whistles.” “Our goal for 2024 would be to double our franchise markets from 15 to 30,” adds Bemis. “With these great partnerships, it’s definitely achievable. AvenueWest is such a unique product, that we’re able to offer our corporate client a variety of services from destination to rental. It’s one-stop shopping. No other corporate housing company does that right now.”