Business View Magazine May 2023

177 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 RAYSER HOLDINGS Jensen says about the three acquisitions. “It was a great decision even if we feel a couple of years behind where we wanted to be because (of the pandemic).” CFO Brent Bormann says that diversification is important and is pleased to report that Rayser is on track for at least five percent growth in 2023 and a profitable year. He is also convinced that the acquisition strategy and advancement into three new industries was the best long-term decision. Technology keeps Rayser efficient Rayser has always excelled at juggling, pivoting to new strategies when needed, and prioritizing what matters to its clients, says COO Angie Hoover. But today it is critical for the holding company to operate as efficiently as possible, especially during this time of inflation and higher expenses. In early 2020 Rayser installed a new ERP system that provided an invaluable line of sight across all business units. Additionally, cross-company communications YOUR STRATEGIC INSURANCE PARTNER SHARON K. ANDERSON, BUSINESS SOLUTIONS ADVISOR For Medical Risk Assessments & Proactive Risk Management 319-247-7850 sanderson@acceladvantage.com acceladvantage.com CPCU, ARM, CPG, CRM, CRA