Business View Magazine May 2023

164 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 bumpy higher interest rate waters. “One thing we can do is provide our loan originators tools and tips and strategies to expand the referral networks with real estate brokers and we have expanded our product offering quite a bit,” he explains. “We have introduced dozens of new products over the last six to nine months to offer borrowers a better fit for their unique needs or individual needs for loans,” Rosenblum adds. One such product offering Rosenblum highlights is the introduction of products that allow people to buy down their rates temporarily. “In this market, for example, when it’s a little bit more of a buyer’s market than a seller’s market, a seller can offer to buy down the buyers rate for a year or two years which is cheaper than it would have been to lower the price of the house to equal the same payment for those couple of years.” In this rate environment, Rosenblum illustrates it is “better to marry the house, but to date the rate.” He explains that Axia Home Loans offers other mortgage solutions including bridge loans that allow borrowers more time to sell their departing residence while purchasing a new home. “The silver lining with this current environment is that there is less competition out there when you are bidding for a home,” Rosenblum offers. With innovative products, a large network of well-trained loan originators, and performing in the top tiers of the mortgage sphere, Rosenblum reflects on what are the keys to Axia’s success. “It relays to our customer-centric environment,” he says. “We work hard to make our platform as competitive as possible for loan originators.” “We rely on our loan originators to develop their referral networks to bring the business and we work hard to make sure they have the best tech platform, the best fulfillment from a loan manufacturing perspective, the best level Deliver the Perfect Customer Journey Across Every Financial Milestone TotalExpert.com Marketing Automation Mortgage CRM AD_PerfectCustomerJourney_0423.indd 1 4/11/23 1:27 PM