Business View Magazine May 2023

156 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 5 analysis and principles of learning. ABA therapy applies our understanding of how behavior works to real situations, with the goal of increasing behaviors that are helpful while decreasing those that are harmful or affect learning. “It gives us the ability to identify behaviors that are deficits in the child’s repertoire, or ones that prevent the child from learning as compared to typical kids,” clarifies Terzich- Garland. “The U.S. has certainly brought more attention to ABA as an intervention for treating autism spectrum disorders (ASDs), but it’s also commonly used in Canada, Australia, and Europe with the same clientele. With the science of behavior analysis, we use learning principles like reinforcement consequences to teach critical skills and repertoires, redirect problem behavior and give the child choices to have control over the learning environment.” “We hone in on what the child actually needs to learn in order to function fully in his environment. If you think about how kids learn how to talk, first they perceive sounds. They start imitating what they hear their parents say through babbling, and eventually those form into words and they’re able to socially reciprocate when someone interacts with them,” she continues. “When children with autism aren’t able to do that, we can teach them to discriminate and break down those skills of hearing sounds, developing words, and functionally communicating with others. We can do the same thing with play behavior because most kids with autism don’t play based on what is typically expected— instead, they’ll spin objects, or they’ll walk back and forth. Those repetitive behaviors will vary from child to child, but the point is they’re not engaging, and not interacting with family members. So, ABA is the intervention— or, what we call the ‘prescription’ for ASD.” As the evolution of ‘autism’ as a diagnosis shifted the recognition of ABA services from an educational therapy to a medical intervention so too did ABC’s business operations change. Based on funding source and service need, they mainly provide center-based ABA services The business landscape of today offers unprecedented challenges for workplace learning. Growing competition, turnover, and technological change require effective and efficient upskilling. At ABA Technologies we combine behavioral science, cutting-edge instructional design, and technology to partner with you in addressing these challenges. How do we do that? • We produce and implement onboarding and upskilling solutions that can be precisely customized to your organization’s unique needs. • Solutions are designed to engage increasingly more discerning and time-constrained learners. • We connect training outcomes to business results in a measurable manner. Holistic Learning Solutions That Stick When you purchase training programs for your workforce, you have a right to expect that their learnings will sustain. We extend a promise of return on your learning investments through our innovative instructional design and performance sustainability technology. The four components of our behavior- based learning architecture: 1. Assess your business 2. Define the ideal 3. Customize your solution 4. Embed into your culture The American Society for Training and Development (ASTD) collected training information from over 2,500 firms and found that companies that offer comprehensive training: • Have 218% higher income per employee than those with less comprehensive training. • Enjoy a 24% higher profit margin than those who spend less on training. • Generate a 6% higher shareholder return if the training expenditure per employee increases by $680. APPL I ED BEHAVIOR CONSULTANTS