Business View Magazine | May/June 2022

68 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 5 The future looks bright The pandemic may have already accelerated what the future of the boat industry will be like. While customers previously may have needed seven to ten visits to Omaha Marine before deciding on a purchase, now it’s closer to three visits, in part because of the inventory issues. Regardless, Davis and his team provide customers with the information they need to make a buying decision – from understanding the features to learning how to drive a boat. “We’ll take them out on a private lake and show them how to maneuver,” he says with a laugh. Davis’s goal is to continue Omaha Marine’s growth path upward. While sales have remained healthy in the two years since the pandemic, getting boat and parts supplies to a more predictable level will be important for the company’s stability. Nevertheless, service remains the most important differentiator that this distinguished retailer offers its customers. Davis confirms, “Whatever experiences or education they want, we can help provide.” PREFERRED VENDOR/PARTNER n Godfrey Marine www.godfreypontoonboats.com