Business View Magazine | May/June 2022

39 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 5 TRUECHOI CEPACK most businesses,” Rathore says. “There were longer than usual lead times and issues around port congestion that did have an impact, but our business was not overly disrupted because our supply chain had already been diversified across several countries prior to the pandemic. Our products are made in China, India, Vietnam, and South Korea. As a result of this diversification, we were able to manage and mitigate the disruption caused by COVID.” The network of warehouses that TrueChoicePack had built up also helped to prevent significant disruption. This meant that the company could store large quantities of its products and avoid stock shortages for its customers. Some of these products were of particular importance during the pandemic, with TrueChoicePack developed a product line including PPE to improve health and safety. Rathore notes, “We have a product line called ‘Progress,’ which includes personal protective equipment, as well as disposable tableware and other household products. The Progress range is targeted to be used across a broad spectrum of industries including hospitals, emergency care centers, offices, schools, homes, daycares, and more.” The products that TrueChoicePack manufactures are aimed at wholesalers, retailers, and also end-users. The company sells its items through five different e-commerce platforms, and consumers can also purchase them directly from some wholesalers. In addition, TrueChoicePack produces custom private brands for other companies The two major brands that TrueChoicePack offers are undoubtedly BioGreenChoice and Progress. BioGreenChoice is a 100% eco-friendly brand consisting of over 80 products. The Progress line of products, meanwhile, consists of a wide range of traditional products. There’s also a new range – Ecoway focusing on bamboo-based products. Although the products that TrueChoicePack President & CEO Heena Rathore