Business View Magazine | May/June 2022

38 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 5 EPACK products locally at an extremely small scale to retail stores and a few wholesalers,” Rathore admits. “I would say they were pretty humble beginnings.” Those beginnings were in Dayton, Ohio, and started with Rathore and her husband conducting a process of product validation, prototyping, collecting customer feedback, and fine-tuning its offering. The process soon started to pay off and those humble beginnings that Rathore talks of were soon transformed by some rapid growth. “After 2017, we started to grow very quickly and by 2019, we expanded by almost 4,600% in terms of revenue,” she recalls. “But although we were satisfied with the business success we were experiencing, we were more proud of the impact that our products were having. Because these products are made of natural materials, they degrade in just 90 days in a landfill.” Today, TrueChoicePack has four warehouses across the U.S.– in New Jersey, California, Chicago, and Dayton. The company’s growth shows no signs of slowing, with another warehouse due to open in Philadelphia soon. Like most companies, however, TrueChoicePack has not been immune to the recent disruption caused by the COVID-19 pandemic. With the vast majority of its manufacturing taking place overseas, supply chain issues were unavoidable. “Of course, we faced some disruption just like AT A GLANCE TRUECHOICEPACK WHAT: A total solutions provider for private label and custom disposable products WHERE: Based in West Chester, Ohio WEBSITE: www.truechoicepack.com