Business View Magazine | May/June 2022

37 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 5 TRUECHOICE J ust because a product is disposable, doesn’t mean it can’t be environmentally friendly. TrueChoicePack, for example, has been creating disposable products since the company’s foundation in 2008 – during which time, sustainability has always been a core value. The company is led by its President & CEO Heena Rathore, who was originally inspired by her work in the healthcare sector where she noticed the huge quantities of waste that were being created in the cafeteria alone. The use of materials like Styrofoam and plastic, which will ultimately end up in landfills or the ocean, was staggering. “I spoke with my husband, Rakesh, who is now TrueChoicePack’s CSO and COO, about the possibility of using alternative materials that were more environmentally friendly,” Rathore says. “His science background – he has a Ph.D. in biochemistry and molecular biology – was extremely useful, as he could point me in the direction of sustainable materials like sugarcane and cornstarch. These are alternatives that are certified as being completely compostable.” In 2013, TrueChoicePack established its BioGreenChoice brand, featuring 100% biodegradable food service disposable products. “Initially, we started selling our BioGreenChoice The healthy choice