Business View Magazine | May 2021

69 BUSINESS VIEW MAGAZINE MAY 2021 PORT HAWKESBURY PAPER Despite these changes, Crossley sees paper remaining a crucial component of the overall marketing mix, as supported by several studies. For instance, despite COVID-19 lockdowns, the company has seen an uptick in catalog usage alongside a surge in online shopping. “Overall, printing and writing paper grades continue to shift,” says Lock, “but due to the quality of our paper, some of its unique characteristics, and the broad range of basis weights we produce, we continue to see strong demand for our products.” Looking forward, the company representatives all agree that Port Hawkesbury Paper is on the right track and can continue its growth trajectory by sticking to its current strategy. “We plan to continue focusing on producing a high-quality product and growing our customer base in the area of printing grades and other innovative uses of paper while serving our present and long-standing customers with continued quality,” says Lock. Crossley adds, “The business’s overall sustainability economically, environmentally, and socially will be equally essential growth drivers in the future. Our customers want to know that we’re going to be there for them in five years, so we plan to continue focusing on being even more efficient and effective.” “Our growth strategy is to continue being a world leader in the production of supercalendered paper through sustainable and innovative methods,” says Eddy, a point that Doucette is quick to support, sharing, “From a forest management perspective, we plan to continue maintaining our certifications while actively communicating with and educating the public on what we do and how we do it.”