Business View Magazine | May 2021

47 BUSINESS VIEW MAGAZINE MAY 2021 MarcoVachon 819-821-1271 | 800-567-8648 marcovachon@boispoulin.ca Proud to be partner since the beginning and always there when you need us All the best! Sincerely Vincent & Marco 418.228.7405 | www.cghardwoodmolding.com “We are proud to be the Mirage molding accessories partner for over 25 years. Mirage has been able to achieve a high level of quality but even more impressive to maintain it since day one. Great accomplishment!” - Bastien Therrien, co-owner BOA-FRANC consumers and clients, and press releases to promote our brands, our new products, and incorporate social actions. We are also doing seasonal manufacturer rebate promotions with our authorized dealers and distributors. All year long, we are doing web campaigns in specific areas to help our dealers get more traffic into their store. Since we are constantly innovating both in marketing and in our products, we have just launched a new website for Mirage that is more up-to-date and easier to use, and features the new Mirage InstaVu tool – a virtual decorator that allows you to see our floors in a picture of your own room in your home. “Before the COVID-19 situation, we were doing mill tours for dealers, suppliers, architects, designers, etc., to show our manufacturing processes and for them to learn more about our brands. Those tours were really appreciated, and we plan to start them back as soon as its safe, since it is our best marketing tool. Visitors can