Business View Magazine | May 2021

43 BUSINESS VIEW MAGAZINE MAY 2021 BOA-FRANC platforms (technologies) with a real sawn wood surface to meet all customers needs in terms of look and installation. Our TruBalance flooring technology is one example; the alliance of nature’s strengths and Mirage ingenuity. This technology combines the best features of each platform which offer unmatched stability, ease of installation, peace of mind, and a wide variety of on-trend colors. “We invest a lot in technology to help us add capacity, automation, and better-quality control. With the complexity of the products we manufacture and the shortage of labor, the addition of new, cutting-edge technologies in our plants allows us to meet our customers’ demands on time and with the same quality standards from one plant to another.” Pierre Thabet