Business View Magazine | May 2021

39 BUSINESS VIEW MAGAZINE MAY 2021 BOA-FRANC to diversify their activities and gain a better share in the market. In 2011, Boa-Franc acquired Vintage Hardwood Flooring located in Toronto, Ontario and in 2019, they acquired Ten Oaks Flooring in Stuart, Virginia. Reinforcing who they are today: Wood Specialists, Wood Experts! Brad Williams, VP Sales & Marketing at Boa- Franc, shares insights into the company’s operations and reasons behind its exceptional success: “Innovation has always been at the heart of our management philosophy and we have been fighting more than ever against imitation wood ‘look alike’ products by highlighting the undeniable benefits of wood. Hardwood flooring comes from a renewable and biodegradable resource – Trees. Throughout its life cycle, wood requires less energy and has a positive impact on the environment through carbon capture and releasing oxygen. We aim to positively impact the well-being of people and the environment through responsibly transforming wood into the most naturally beautiful hardwood floors made in North America. It is the only floor covering proven to increase the value of your home and give the happiness of having a product that will last up to 100 years! “We have amazing employees that have the know-how and are a key success factor for the company’s success. We want them to live happy, healthy, and successful lives with their families. We have the best customers, and we consider them partners. Together, we will grow and give the peace of mind of the ultimate