Business View Magazine | May 2021

38 BUSINESS VIEW MAGAZINE MAY 2021 WOOD SPECIALISTS, WOOD EXPERTS! A proud family business for over three decades, Boa-Franc is the North American leader in the manufacturing and marketing of superior quality prefinished hardwood floors under its highly acclaimed Mirage brand. Boa-Franc was founded in Saint-Georges de Beauce, Québec in 1979 and acquired by Pierre Thabet in September 1983. At that time, they were only manufacturing unfinished boards. In early March 1984, the facility was destroyed by a major fire. However, that did not curb the ambitions of Mr. Thabet and on May 28, 1984, the construction of a new building was completed. In 1990, Boa-Franc launched the Mirage brand – their first foray into prefinished flooring and the first time they would sell outside the province of Québec in Canada. In 1992, Mirage products were introduced in the U.S. market and its growth has never stopped. Between 1999 and 2020, Boa-Franc launched three new flooring platforms (technologies), three finishes, four collections and added new lengths, widths, and textures to existing collections within the Mirage brand. They also acquired other hardwood flooring manufacturers