Business View Magazine | May 2021

32 BUSINESS VIEW MAGAZINE MAY 2021 Building A Global Paradise We are a global network of pool builders and designers that customers worldwide can trust for quality, expertise and innovation. Our members are dedicated to building pools and outdoor living spaces of the very highest quality in both design and delivery, bringing to life the vision of our customers. www.masterpoolsguild.com 713 N. Courthouse Road, Suite 201, Richmond, VA 23236 (804) 741-7081 company during the summer and eventually purchased it in the early 1960s, when the previous owner retired. He continued to teach, but started in the business full-time before he opened the first retail store in the late ‘60s. Roy and his son Mark shared the same philosophy when it comes to creating loyal customers and building long-term customers, loyalty begets loyalty. The company enjoys many long-term customers in their pool maintenance and repair divisions and once the lockdowns started, orders started flowing in from those loyal existing customers and from new ones. Mark reports, “We saw some significant increases. It was like once everyone got over the shock of working from home and whatever, within a couple months we started seeing an uptick. The challenge is getting suppliers to ship and getting customers in the store to shop. With new pool construction, it’s not nearly as difficult... but in a retail setting it was a challenge. It was hard