Business View Magazine | May 2021

28 BUSINESS VIEW MAGAZINE MAY 2021 the beautiful outdoors with music, the sound of a fountain running, romantic lighting… you cook your dinner outside and dine outside, it’s like being on vacation. “And with technology, you can have it all turned on and ready when you get home from work. That’s what we see as the future. If you have a place where your family and friends can get together and enjoy each other in your own backyard, that’s where you want to be.” “As far as I know, we’re the only organization in this industry that has its own mobile app. Our members can use that to contact any vendor about a product, or if they have an issue they can take a picture of it, and ask for advice from other members. That ability to communicate with each other instantly, no matter where they are, has been a real plus for our people. We also have a fantastic new website that just rolled out.” BVM: What do you see on the horizon for the industry? Covert: “I see the pool industry continuing to be a very important market. As long as there is construction happening and people buying homes, they’re looking at some way of entertaining themselves. The pool industry has changed a great deal from your backyard pool that you swim laps in, now it’s an extension of your home. There are pool house structures, outdoor kitchens – you think about relaxing in Watermania - Guatemala - www.watermania.com.gt