Business View Magazine | May 2020

90 BUSINESS VIEW MAGAZINE MAY 2020 industries. Nearby rivers and forests, numerous parks and recreational opportunities, and the world-class Binder Park Zoo make Battle Creek a family-friendly area for residents and visitors, alike. Eric Feldt, Battle Creek City Planner, describes Battle Creek as “a medium-sized Michigan city with a fairly large residential population (approx. 52,000), a historic central downtown area with restaurants and activities, large office companies, and a developed industrial park which has attracted domestic and international companies.” The city enjoys a mix of industrial and commercial businesses from service industries to hotel accommodations, restaurants, and various automobile production plants. The City and the Michigan Economic Development Corporation offers a variety of incentive tools to help with business attraction and retention. Kellogg is still a major employer in “Cereal City” and a good source of tax revenue. Battle Creek City Planner, Eric Feldt