Business View Magazine | May 2020

89 BUSINESS VIEW MAGAZINE MAY 2020 BATTLE CREEK , MI CHIGAN made it their home, notably Dr. John Harvey Kellogg and C.W. Post. Dr. John Harvey Kellogg was the director of the world-renowned Battle Creek Sanitarium (“the San”) – a high-end spa where you could “get healthy” and the doctors were known for their medical expertise and futuristic ideas. The Sanitarium still stands in Battle Creek as a federal building. Eventually, C. W. Post came to the San as a patient and ended up opening his own spa and creating a variety of healthy products. W. K. Kellogg was working for his brother at the San and ultimately decided to create his own business. He was known for his innovative advertising and to this day Battle Creek is known as “Cereal City.” The community of Battle Creek is proud of its history and its promising future of providing the world’s leading food brands, research, and training. The city is revitalizing its downtown to accommodate food science and other innovation