Business View Magazine | May 2020

84 BUSINESS VIEW MAGAZINE MAY 2020 initiatives. The fact that we are in Iowa makes it more difficult because if you look at utility costs from population and business size, we’re about a tenth of the size of California, and we have about a sixth of the cost of electricity for example. So it’s really easy if you’re in a state that has expensive utilities to do things that look really progressive but it’s purely because the numbers make sense. “So our members are proactively trying to do these same initiatives with renewable energy, with risk management, with water conservation and stewardship and the reality is it’s not nearly as cost effective, yet they’re still doing everything they can. They’re being more creative, coming up with more innovative ways to approach the same problem, and that’s why they come to a Forum like ours because when things don’t pencil out easily and quickly, you need new ideas from other companies who have done it.”