Business View Magazine | May 2020

83 BUSINESS VIEW MAGAZINE MAY 2020 categories. “Then if they’re doing really interesting creative collaborations, that’s recruitment and retention and they can communicate that effectively to their employees who want to stay because they believe in the values. And last is revenue generation, if they’re doing all the other things well first. It’s like a pyramid. If you’re avoiding risk, you can save money. And then you can improve recruitment and retention by communicating the great sustainability programs you have. And if their brand is strong enough they’re getting new contracts and finding new customers by marketing and leveraging that brand.” BVM: Are your member companies actively involved in sustainability initiatives? Hammes: “ One thing we’re most proud of is that our members are proactive in a lot of environmental and social categories of IOWA SUSTA INABLE BUS INESS FORUM