Business View Magazine | May 2020

28 BUSINESS VIEW MAGAZINE MAY 2020 Q & A : ADAPT ING DUR ING COV ID-19 BVM: What are some of the key moves that you have made during the crisis that have given you leverage in your industry? What do you attribute this to? AWE: It was crucial that we investigate, uncover and implement new technologies that we have previously not used for the physical event - specifically new online platforms and channels where users can access the amazing content generated at AWE. One unique challenge we had is that many of our users use bleeding-edge technology on a daily basis, but in order to solve for the larger audience, we had to ensure that the tools we use for the online event serve a wide variety of users with hardware of all types. The AWE brand, known for quality, depth and breadth, is seeing strong support from exhibitors and attendees who are eager to connect with the community and continue to drive the industry forward. Some of our sponsors and exhibitors have been with us for all ten years of the show. *Special message from AWE: “In order to support our job seeker colleagues in the AR/VR space, AWE is offering complementary online show passes ($399 value) to help anyone in our industry who has been recently laid off due to the pandemic. They should visit the AWE website to apply. https://www.awexr.com/usa-2020/free-ticket- application “The all-access pass will give job seekers the ability to interact with leaders in the space through an online dashboard and they can even ‘self-identify’ that they are currently looking for employment. This should help job seekers continue to learn about the space & network from home while also helping companies who are looking to hire additional talent.”