Business View Magazine | May 2019

58 BUSINESS VIEW MAGAZINE MAY 2019 grown a lot over the years – today, we have over 100,000 square feet of indoor space, and 1,200 acres, including the three-quarter-mile, D-shaped oval where we host two NASCAR double-header weekends, each year. We also have Virginia Credit Union LIVE! – a 6,000-seat amphitheater for concerts. In all, over 200 live events are held on property every year at the Complex.” BVM: What do you think makes you different from other event locations? Hazzard: “We’re not a typical convention center like you’d find in a downtown area. With our 1,200 acres, we do a lot of outdoor events and festivals, but we also have huge indoor space, where we host consumer trade shows, such as the Richmond Boat Show, Virginia Outdoor Sportsman Show, Bizarre Bazaar, and Southern Women’s Show. We also do a lot of things outside the box, for example we host a Beer, Bourbon, and Barbeque festival in the Main Expo Hall, and we host dog shows, where we’ll have 1,500 dog breeds, here. In May, we have the Virginia Senior Games Pickleball Tournament; so lots of activities. We will host a dozen concerts at Virginia Credit Union LIVE!, the region’s only covered amphitheater, as well.” BVM: Have you done any significant upgrades, recently? Hazzard: “We just completed a $30-million redevelopment in September 2018. The project, Richmond Raceway Reimagined, has further expanded our events footprint. We can now do additional outside-the-box events in our new covered garage spaces, and there’s a great corporate meeting space in our new Victory Lane Club overlooking Gatorade Victory Lane. With a partition door separating the 1,885-sq.-ft. Victory Lane Club from a 1,169-sq.-ft. Suite, the space can be made more intimate for smaller meetings, or the two rooms can be combined for a larger area. We’re looking forward to hosting our NASCAR weekends in that ‘reimagined’ space, and growing our events portfolio. It was a private investment from our parent company, International Speedway