Business View Magazine | May 2019

40 BUSINESS VIEW MAGAZINE MAY 2019 Staging Solutions, your in-house creative production partner at the George R. Brown, provides creative design, management, and production services, as well as an expert team of directors, project managers, craftspeople, and problem solvers. Our theatrical approach to every event means that even traditional, standard- format events engage audiences in unique ways. We begin by cultivating a thorough understanding of our client’s vision and dedicating the resources of our 15,000 square foot, in-house scenic workshop to the realization of that vision. Our designers fabricate custom scenic elements with a quality-control process that delivers both excellence and accuracy from concept to completion, while our producers ensure that the project stays on schedule and within scope. Our expertise and consistency ensure that our clients always look their best. In addition, we craft media content, graphic design, and other visuals that engage audiences and underscore core messaging. At the intersection of creativity and technical execution, we develop content in any dimension, and on any surface. Our in-house media department can shoot original content, animate, or use our in-house studio to create the perfect complement to your overall event design. Since 1997, Staging Solutions has activated brands, motivated people, and created unique experiences across the globe. ...... For more information, please visit our website stagingsolutions.com/staging- solutions-at-the-grb when conventioneers finish their convention or trade show, they’re walking out into a completely different environment— to an extension of the park. We always wanted that space to be active.” Today, the GRB hosts between 250-275 unique events every year. It is run by the Houston First Corporation, the city’s Destination Marketing Organization that also manages more than 10 city-owned buildings and properties, including the George R. Brown Convention Center, the Hilton Americas-Houston Hotel, the Jones Hall for the Performing Arts, the Wortham Theater Center, the Talento Bilingue de Houston, the Miller Outdoor Theatre, Houston First Outdoors, and Theater District Parking. The GRB has 34 full-time, Houston First Corporation employees, and at peak times, over 500 staff members, including its service partners. Its clientele is a mixture of trade shows, conventions, and corporate events, with a particular emphasis on the medical community. “Being that Houston has the largest medical center in the world, we’ve made a push to attract the medical market,” says Gonzalez. “We’ve seen that, because the medical center has between 150,000 -200,000 employees in its own district, we’ve attracted a lot of medical business over the past years.”