Business View Magazine | May 2019

329 BUSINESS VIEW MAGAZINE MAY 2019 PLANET 13 HOLDINGS , INC . In the dispensary are orbs three feet in diameter driven by indoor GPS that do a show once an hour, floating above people buying product, changing colors and patterns, and dancing up on the 25-foot ceiling. The orbs are from AirStage, a small but very technically-savvy company. “If you spend $50 on purchases, you can go to our 124-foot-long outdoor art wall. If you stand 30 feet away after dusk, you can laser spray paint onto it - messages like, ‘Jill, will you marry me?’ Everybody takes a picture and puts it on social media and helps advertise for us. Then, you press a button and it’s gone. I do hours of research to source these special effects. Then Bob and I sit together and decide which one we’d rather do, which draws the most customers, which is most entertaining for the average person. We put our budget at $1 million for this opening and it came to a total of about $1.5 million, so we had to cut some. “Our new project takes up one third of the 15,000-sq.-ft. production facility we just Located in the heart of Las Vegas, Virtue strives to provide perfection in each and every harvest. We aim to have high terpene levels and high THC percentages, all while creating the cleanest and ideal environment for the plants to thrive. Thus creating the best possible products. www.VIRTUELASVEGAS.com FOR USE ONLY BY ADULTS 21 YEARS OF AGE AND OLDER. KEEP OUT OF REACH OF CHILDREN. announced. It’s 120 ft. long and 30 ft. deep with solid glass where you can watch the chocolates and gummy squares being made, and the bottling of the beer - like a Willy Wonka’s Chocolate Factory. On the little level above it, Ana robotics company has created two robotic arms – one that takes the cans and puts them on the conveyor through the canning process and the other puts them in the cases. That’s all fine but after a while it gets boring to us, so we had the company put one on a rail and, once an hour, it goes over to the other and pretends to hit it. Then they start dueling with wooden sticks. It’s all choreographed. One knocks the stick out of the other’s hand, the loser bows, the winner uncaps a bottle of beer, while the other one tilts an empty glass sideways, and the winning arm pours. They share a beer, then go back to work. Our shows always have to give something more for the tourists.” BVM: What do your cannabis operations entail? Scheffler: “We started with Medizin as the