Business View Magazine | May 2019

313 BUSINESS VIEW MAGAZINE MAY 2019 Natrol LLC A STAR IS REBORN AT A GLANCE NATROL LLC WHAT: A manufacturer of nutritional and herbal supplements WHERE: Chatsworth, California WEBSITE: Natrol LLC, one of the leading Consumer Packaged Goods companies in southern California, is a global manufacturer of vitamins, minerals, and supplements (VMS), offering a variety of products for specific health needs such as better sleep, brain health, mood & stress relief, and beauty & anti-aging. Natrol brands also include Laci Le Beau, a line of herbal teas for weight control; and Shen Min and NuHair, hair rejuvenation products. In the early 1980s, visionary CEO, Elliott Balbert, founded the company and soon began marketing nutritionally-based weight loss products, hence the name Natrol, for “natural control.” The company’s explosive success was fueled not only by its passionate leader Mr. Balbert, but by the Dietary Supplements Health and Education Act of 1994 in which the federal government defined what dietary supplements were and how they