Business View Magazine | May 2019

309 BUSINESS VIEW MAGAZINE MAY 2019 COLUMB I A NUTR I T IONAL kilograms of powdered drink mixes, and 6.8 million bottles of pills and powders. Columbia Nutritional is registered with the US FDA (Food & Drug Administration) and compliant with 21 CFR Part 111. It is GMP (Good Manufacturing Practice) certified by the Natural Product Association through UL Laboratories. Since becoming CEO a few months ago, Becker says he has concentrated on improving the company’s internal processes and systems in order to get its clients’ brands to market more quickly and efficiently, while still maintaining full compliance with FDA requirements. “Sometimes that requirement to get a product to market and ensure compliance may take a little bit of time,” he admits, “but we want to do it right with a sense of urgency and responsiveness. We’re also working on creating programs for replenishment of our customers’ products in a more timely manner, as well, working with our vendors to coordinate the inbound shipment timings and ensuring they have inventory of the raw materials.” “Finally, we try to be very proactive in our communication with our customers,” he adds, “giving them weekly updates on the status of their orders; communicating any challenges or potential problems that come up; and working together to solve them from a partnership perspective. We want them to view us as an outreach of their own operation, emphasizing