Business View Magazine | May 2019

235 BUSINESS VIEW MAGAZINE MAY 2019 suburbs and northwest Indiana, as well,” adds Fox Pointe Director Tony Troncozo. “We have a Wednesday concert series planned that will go 13 weeks starting the week after Memorial Day and going through Labor Day. We will also have a two-day Blues Fest in July, and we’re probably going to have a Food Truck Festival and other types of events like that. All events will have music and vendors, and we will have our own concessions there. That’s the goal for this year: to get the ball rolling with something between 20 and 25 events and then keep it going from there. Next year, I’m eyeing at least 40 events. We have about six months to work with and we are planning a few things, maybe, for the following winter, as well. That’s the rollout plan. Some of the events will be ticketed; the Wednesdays will be free admission to the public. We want to get this advertised citywide and in northwest Indiana to bring not only people from Lansing here, but all over the south suburbs.” Ken Reynolds, Lansing’s Director of Communications, agrees. “Our whole goal is for Fox Pointe to be a premier destination, so we’re attempting to make sure that all elements of it, from concessions, to our logistics, to the talent we booked, to the marketing, is up to a standard that is going to make people, not only in our zip code want to come here, but also outside of here. You get one opportunity to make a first impression and we don’t want our concertgoers pictured below Fox Pointe Director, Tony Troncozo LANS ING, I LL INOI S