MAYBVM

104 105 proved manufacturer.We also of- fer complementary products, like homemade treats, for example, homemade beef jerky. There are some other dog and cat treats that our franchisees make right in their own kitchens. And then there are third-party treats, toys, and supplements that our fran- chisees are allowed to sell that are manufactured by approved vendors.” BVM: Aside from your propri- etary brand foods, what other characteristics make Pet Wants a unique company in the market- place? Hoots: “There are two key points of differentiation. The first is the freshness or our product. Truly, there is nobody in the country that sells a product like Pet Wants pet food.We’re the freshest and most nutritious dry dog and cat food that you can feed your pet, measured by the length of time from manufacture to the bowl. “In the mass market, most pet food goes 12, 16, 18 months from the date of manufacture, before your dog or cat eats it. And that’s the problem, because just like human food loses nu- trition over time, pet food loses nutrition, as well.We make it fresh in small batches, every month, so we’re guaranteeing that our private label food is the freshest. That’s the first point of differentiation. “The second point is that we offer the con- venience of delivery. You don’t have to go by a store or market to be able to get your food; we’ll bring it to your home, your office, your doggy daycare.We offer the convenience of de- livery on top of the fresh advantage. So, that’s who we are and what we do.” BVM: What was on your agenda when you first came to Pet Wants? Hoots: “The first thing that I did when I came on board, last Septem- ber, was to reach out to our franchise owners and ask them about their satisfaction with their Pet Wants fran- chise business; ask them about what has gone right and what could have been improved. And I got a lot of great PETWANTS We offer monthly bookkeeping services included but not limited to: n Journal Entries n Credit Card Reconciliations n Bank Reconciliations n Monthly Profit & Loss Statements n Year End Entries n Payroll Allocation n 1099 Preparation and Distribution n Monthly Balance Sheet Statements We also offer payroll and sales tax payments, and training packages for Quickbooks. FRANBOOKS 851 Ohio Pike Suite 202 Cincinnati, OH 45245 Office: 513-718-7105 Fax: 513-672-0387 CONTACT US: FranBooks and valuable feedback from them. Out of that feedback, I crafted five pil- lars of growth, which define us in the short and medium term as to what we’re focusing on to help our franchisees be successful. “The first pillar of growth is strong unit level economics – in other words, our franchisees have to have a strong revenue stream and a strong profitability, so that they can reach their financial goals. “The second pillar of growth is building a strong relationship between