20 Business View Magazine - May 2016
Opening
Lines
Three Considerations for Doing
Business in Africa
by Zandre Campos
Africa remains a vast land of opportunity. The con-
tinent boasts a consumer base of more than 900
million people, many of whom are part of a growing
middle class hungry for goods and services. Ac-
cording to the Overseas Private Investment Corpo-
ration (OPIC) and the UN trade agency UNCTAD, as
reported by Africa Open for Business, Africa offers
the highest return on direct foreign investment in
