Business View - May 2015 11
Mambo Pizza Rolls Out Widespread
Expansion through Franchising
Mambo Pizza, the world-class Italian Pizza Champion-
ship holder, has consulted Francorp Middle East to
expand its successful business across GCC and world-
wide through franchising.
Established in 1995, Mambo Pizza has taken off in a
strong way differentiating itself from their competitors
by offering superior product quality and speed of ser-
vice. Following its unprecedented success, a second
unit was created in order to expand its area of cover-
age and reduce the waiting time for customers.
Mambo Pizza currently operates a total of three units
throughout Nice, France, situated in prime locations
including a franchised unit. Mambo Pizza has entered
the Dubai food market to meet the shortage of high
quality pizza outlets in the country. The huge success
of Mambo Pizza in the UAE market has prompted wide-
spread franchise expansion to be based out in Dubai.
Partner/Manager Mihaela Meuleman leaves no
stones unturned to secure the best support system
when it comes to franchise expansion strategies. To
gain competitive advantage and bypass unnecessary
blunder, Mambo Pizza has consulted with Francorp
Middle East, the leading franchise consultancy in the
region to develop a solid franchise system in the high-
est international standard and practice.
"Our goal is to open another 60 outlets across strategi-
cally across MENA, Asia, Europe and North America in
the next five years. The idea is to build a strong founda-
tion for future expansion in Dubai as the food market
boom is priceless for our top class F&B offering. We
are actively looking for potential franchisees in our ex-
citing Mambo Pizza franchise system throughout the
Middle East,” she said.
Imad Charafeddine, chairman of Francorp Middle East,
said, "We are certain that Francorp unrivaled franchise
consulting services pool together with a world-class
restaurant franchise concept like Mambo Pizza has
all its takes to make it big in the franchising industry.
Franchising, when done right extends a brand in a
flexible, adaptable way, while saving time, effort, and
money on operations and overhead.”
