Business View Magazine | Volume 9, Issue 3

75 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 3 attend their local community college automotive classes tuition-free as a full-time student. In two years, the apprentice becomes certified, earns their journeymen’s card and a two-year college degree in Automotive Technology. Supporting new entrants to the field is a must for ASTA members as they are preparing for the future. Having sharp and well-trained staff is imperative for a business to succeed, but there are other challenges on the horizon. The automotive- aftermarket business owner faces multiple issues that were never heard of years ago. Today, new technology requires more advanced equipment to complete even the simplest jobs that in AUTOMOT I VE SERV I CE AND T I RE ALL I ANCE the past were thought of as “quick and easy”. Considering the many new cars with automated features and the electric cars starting to arrive for repairs, simply staying up to date on the tool needs they will face in the short-term can be overwhelming. Discerning what they really need and identifying products with the help of knowledgeable sales reps is another mission of ASTA. It is important to offer easy access to information so our members can focus on the day-to-day operations of their businesses and be successful. The support an association can offer in that capacity can help remove this