Business View Magazine | Volume 9, Issue 3

170 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 3 “I’ve taken on every role at the company, really, from mechanic to dispatcher,” says Sandhu. “But as we grew, we had to hire more people, and then I had another thought in my head – we’re bringing on more staff but how do I retain them? So now, I ask my team members what their life goals are. If they want to make more money by getting into sales, we help with that. If they need some extra capital to make a down payment on a house, we’ll work with them on a plan to make that a reality. We don’t really treat our employees as members of staff; they’re more like family.” Aside from the company’s drivers, the Cargo County family is made up of around 40 workers. Each year, these employees look for new ways to meet and exceed customer expectations. “I hate saying no customers,” Sandhu admits, “because we’re a solution provider for them, and if we can’t solve our customers’ problems, we’re trucks and about 300 trailers, with four different divisions set up. The company brought in around $70 million in revenue during 2021 and this year is hoping to break the $80 million mark across all its various businesses. “These numbers are the result of our hard work, all our hard work,” Sandhu explains. “As well as my father and me, my mother has been involved with the company, and my brother too. We never forget to recognize the contributions of our drivers either. After all, they’re the ones that generate all the revenue.” When Sandhu turned 18, two years after the company’s founding, he secured his own AZ truck driving license and made a few trips himself to local destinations like Sudbury or Pickering. He wasn’t aiming to make any income from the trips but wanted to know how it feels to be the driver. After that, the amount of respect that he had for those drivers went up even further. www.reefersales.com | 1-833-9-REEFER 5 Locations in Ontario: Brampton • Guelph • Durham • Cornwall • Kingston 4 Locations in the Maritimes: Moncton, NB • St. John, NL • Saint John, NB • Nova Scotia 45+ Mobile service vehicles operating 24/7/365 servicing Ontario and the Maritime Provinces 60+ Factory trained and certified technicians New and used Reefers, heaters, and parts always available