Business View Magazine | Volume 9, Issue 3

141 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 3 love to add spa services to our wellness program here,” indicates Slaughter. “We always try to look at all the different facets of our operation to come up with unique programming that stretches the edges of what’s available.” To that end, the Club partners with Northstar, a purpose-built platform of technology solutions that empowers the club’s staff to provide unparalleled service and enhance member experiences. “We have an integrated suite of their products, which are leading the pack as far as data-driven tools for optimizing our operations,” Slaughter says. “They do food and beverage and point of sale, membership data, accounting. They’ve also built over this pandemic time a stronger, social kind of media platform for class and appointment scheduling. The software also lets us set limits on the number of people who can reserve a spot at the pool, that type of thing. All of that technology is really just allowing us to manage access to the club better.” As the Club, along with the rest of the world, emerges from the pandemic, Baron says he’d like to see their wellness ideology expand to include more fitness research and exercise science, to usher the Club into a new era while preserving the spirit of its founding members. “We’re a three-generation club,” he notes. “We’ve got grandparents exercising with their grandkids. So expanding our mindset to consider what the future health and wellness trends might be – from the school-age years to the golden years – is a significant goal for us. We want to trend in the right direction, the one that keeps our membership healthier. It’s all going to be about health.” For Slaughter, the Club’s main objective has not changed and remains very simple: to stay pertinent in an arena that, historically speaking, has had a hard time transcending tradition, to be able to offer that timeless country club experience that can survive in the decades to CAROL INA COUNTRY CLUB