Business View Magazine | Volume 9, Issue 3

139 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 3 full privileges, which means they can use every part of the club. We don’t have ‘wellness only’, or ‘tennis only’, or ‘social only’– everyone is a member in the true sense of the word.” Full access at the Carolina Country Club means the provision of an 18-hole championship golf course with a practice facility, 12 tennis courts (including both hard-surface and clay courts), a Wellness Center, a diving board pool with swim lanes and a diving well, and a splash zone with a slide for the “next-gen” members. “Where we’re not golf-centric, we really do tend to identify more as a country club,” Slaughter remarks. “Golf is important, but not more important than all the other aspects of what we do here, from tennis to wellness, youth activities and aquatics – even our food and beverage dining and club events. Our goal long-term is to stay relevant to current members and attractive to future members. Our lifeblood is having a full membership that’s engaged and using the club, so we’re always looking to make sure that our facilities are modern and well equipped.” From a wellness perspective, the Club is already leading the way in terms of protecting the health and wellbeing of its members. They seized the opportunity mid-pandemic to replace some of their equipment and shuffle how their facility works, developing safer amenities and more outdoor spaces that are designed with everyone in mind. “There are members, particularly our older segment, that still don’t feel comfortable coming into the gym,” says Director of Wellness, Aquatics, and Youth Paul Baron. “And post-lockdown, a lot of the boutique studios that surrounded us succumbed to financial instability. And so we’ve been forced to change what and how we offer wellness services over the past 18 to 24 months. We’re still evolving that. But it started with trainers doing FaceTime and Zoom calls, and now our website’s technology provider is being CAROL INA COUNTRY CLUB