Business View Magazine | Volume 9, Issue 3

12 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 3 work of connecting with customers and moving deals forward. Dealers in the study identified three areas where they see opportunities for improvement: 1. Sales —The top frustrations in the sales department are the need to rekey information (41%), lack of system integrations (39%), and lack of time available to coach their sales teams (38%). 2. Internet and Business Development Centers — Here, time is wasted on working duplicate leads (47%), lack of empowerment (39%), and waiting on desk managers (25%). 3. F&I —Document retrieval is the biggest area for improvement within F&I (53%), followed by important documents not being available for electronic signatures (34%). “With integrated digital selling, desking and F&I workflows, dealerships can become more efficient – enabling them to deliver the low- effort transaction that car-buyers are coming to expect with less waiting,” said Moss. *The CDK Global Automotive Retail Friction Point Report survey was conducted in December 2021 in conjunction with NADA Academy among a national sample of 303 dealership department heads and executives and more than 1,000 consumers. The interviews were conducted online across a representative mix of dealership roles, location, departments and sales volume. About CDK Global, Inc. With approximately $2 billion in revenues, CDK Global is a leading provider of retail technology and software as a service (SaaS) solutions that help dealers and auto manufacturers run their businesses more efficiently, drive improved profitability and create frictionless purchasing and ownership experiences for consumers. Today, CDK serves over 15,000 retail locations in North America. www.cdkglobal.com If there is anything we learned over the past two years, it’s that if we want to make a vehicle easy to buy, we must make it easier to sell Dealers use multiple applications to take a deal from start to finish – many of which do not seamlessly transfer data across systems. The lack of integration requires staff to rekey information to keep a deal moving and, at times, to ask consumers for redundant information at various points in the process. This creates longer, more complicated transactions and feeds into the largest pain point reported by consumers, which is waiting at the dealership (41%) – whether it is waiting on a salesperson, waiting to speak with the finance and insurance (F&I) manager, or just waiting alone. To reduce wait times, dealers are looking to minimize administrative tasks and inefficiencies, while focusing their staff on the high-value