Business View Magazine | Volume 9, Issue 3

118 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 3 wonderful opportunity to work on special projects with companies across the globe. One of those projects was with a multinational media company that positioned itself in Nigeria to bridge culture and position itself for the economic resurgence taking place in Africa. This multinational company wanted to establish a bigger footprint in Nigeria , so Ahava Digital Group’s leadership offered advisory on their upcoming media launch. Ahava Digital Group is made up of some core people, combined with three other acquisitions that make up the employee base. Aizenstros says it wasn’t easy to restructure these companies, internally, but to support Ahava Digital’s mission and vision, Aizenstros rose to the challenge to circle back to her original concept for a company that places employees, remote work and wellness programs first. She shares, “I am an employer that focuses on people first and we look at business from a holistic perspective. We build our people – personally and professionally. Therefore, they show up giving a higher rate of performance which directly impacts our bottom line. Currently, we have 557 employees globally – 65 percent are women. Our methodology for hiring is unconventional – we hire humans that are empathetic leaders. We’re seeking people who are of course intellectual but the real focus is on their high-level of emotional awareness. The type of work we do is very intentional. Our employees need a high EQ to connect with the emotional and intuitive nature of women to help our clients achieve their targets.” Ahava Digital utilizes verified data to help companies maximize their ad spend. The comprehensive data file has 280 million records with over 1000 data points that include emotional sentiments for each individual data record. “What we’ve been able to do with verified data is maximize ad spend dollars for our clients. This means that 97 percent of their 50,000 jobs within those regions. When multinational companies connect with Ahava Digital, ADG uses social responsibility as a key focus. According to Aizenstros, “Being a Black Canadian woman, I have a responsibility not just to provide technology to these companies, but these opportunities have placed me at the helm to craft messages that directly connect with women consumers, especially BIPOC women. We provide market insights to these corporations to help them emotionally and intuitively tune in to the needs of Black women universally.” Over the years, Ahava Digital has had the