Business View Magazine | March 2021

46 BUSINESS VIEW MAGAZINE MARCH 2021 supply chain, there is a certificate that must be held by the different companies to make sure we can trace the final retail product back to the forest or forests it came from. So traceability of any FSC products can be identified right to the source.” BVM: How will FSC continue to be a voice for responsibly managed forests in the future? Dufresne: “FSC is becoming a platform to co- create a forest solution worldwide. It is a forest certification scheme but it’s more than that. It’s going to become a solution for ecosystem services to generate value out of intact forests by leaving them untouched. Either for carbon sequestration, or watershed protection that is badly needed for large populations in urban areas around the world, or to control the climate cycle and maintain biodiversity, and regenerate the ecosystem. “We’re pushing new solutions that are actually ready to be implemented and a big part of our future is to take care of old growth and intact forests. There are five of them remaining globally – one is the Boreal forest here in Canada. In terms of our certified forest product system, intensification is evolving in such a way to take a large landscape approach in terms of forest restoration and maintaining biodiversity. We have in our new standard to protect the Woodland Caribou and also to protect the rights of Indigenous peoples and create partnerships based on mutual trust. We believe these pillars are a source of effective and feasible solutions on the ground that governments in Canada can use to create legislation. That’s the value proposition FSC is bringing forward to forest situations here and around the world.” FSC-certified wood being turned into a product at Windhorse Farm Copyright, Morten Bo Johannson