Business View Magazine | March 2021

44 BUSINESS VIEW MAGAZINE MARCH 2021 on the ground that needs to be applied urgently to address deforestation and biodiversity and also protect the remaining intact forests around the globe. “We create consumer awareness through partnering with consumer companies for our certified products and we try to raise that awareness with the added attributes of FSC in the marketplace. The public in general is very much aware of the importance of forests around the world. Forests absorb CO2 and emit oxygen in the air we breathe and therefore sequester carbon which is crucial to address climate change. More and more consumers will buy products that come from responsible sourcing, either from forests, or clothing, or the food industry, solid wood construction and other material. I think it is a preoccupation from an increasing portion of the population, especially in North America and Europe.” FSC educational school activity In partnership with Eden Canada, FSC Canada participated in an education initiative in Saint-Jean-sur- Richelieu, Quebec Launched on Earth Day, Eden and FSC distributed 450 saplings to children of three elementary schools.