Business View Magazine | March 2021

37 BUSINESS VIEW MAGAZINE MARCH 2021 works across the border and has partnerships with members in Canada.” NMRA publishes an annual membership directory, as well as an informational guide called the Marine Industry Supplier Information Manual. Its member communications keep manufacturers and sales reps informed about upcoming events, and reports on the ever- evolving marine industry. The association holds annual meetings and works diligently to stay in touch with its members, manufacturers, and reps to update them on important issues. Giving back to the community and the industry is a priority, which is why they sponsor the annual Mel Barr Award, named after one of the founding members of NMRA. The award is given to a person who has made significant contributions to the marine industry that year. NMRA also has an annual Marine Trades scholarship, which over the years has awarded thousands of dollars to a student pursuing a career in the marine industry. The rise of internet advertising, promotion, and sales has drastically shaped the way NMRA members and manufacturers bring a product to market. According to Kolodny, “In the past, a member rep would bring a product to a boat builder and would work to have it put on a boat, test it out to see if it was something the boat manufacturer would promote, and then work to get that product into aftermarket distribution channels, dealerships or sporting stores. Now, many foreign companies have entered the American market, making it more challenging for the small family-owned American businesses in the boating industry to compete. But, we as reps are up for the challenge and to help our clients get where they need to be in terms of market introduction and long term retention. The internet has also opened up so many new opportunities for the consumer to find different innovative products. That in itself is a challenge, to maintain and to educate, but it’s a fun challenge.” NAT IONAL MAR INE REPRESENTAT I VES ASSOC I AT ION (NMRA)