Business View Magazine | March 2021

35 BUSINESS VIEW MAGAZINE MARCH 2021 NAT IONAL MAR INE REPRESENTAT I VES ASSOC I AT ION (NMRA) for all abilities and budgets. Boating is not just for people wealthy enough to own yachts, speed boats, or tweaked-out sport fishing boats. The sector encompasses all price points and passions, including canoers, kayakers, and paddle boarders too. Boating opens the doors to a world of adventure and freedom, while putting a focus on comfort and style. With their knowledge of the industry’s sales structure, buying cycles, and processes to go to market, NMRA member reps help those devoted to creating high quality products. Whether a company is a longstanding marine business who needs a refresh or a new company that wants to be brought up to speed on marine marketing initiatives and other industry programs/opportunities, NMRA member reps help manufacturers and importers – including those small family businesses – gain access to a national market of “customers” that will bring their goods into industry for adoption at the boat building level and aftermarket too.