Business View Magazine | March 2020

99 BUSINESS VIEW MAGAZINE MARCH 2020 holiday guests, but for the most part, we play an important role in all seasons. Our bottom line is we are the ‘in-between’ between doing nothing and new construction. Most consumers and many property managers don’t know The Grout Medic niche is a more cost-effective option. A lot of the DIY programming on TV has convinced folks they can build a new master bathroom for $2,000. Sadly when they discover that end-to- end new construction is actually $20,000, they find us. For a fraction of that new construction cost, we deliver a sparkling clean, restored bathroom that they can be proud of.” Regarding the Grout Medic’s operational capabilities, Timmons says, “Operationally, we work with a proprietary software program that integrates operations from advertising tracking, an incoming and outgoing call center, an estimate scheduler, to a project manager and invoicing. All are done on an app and tablet, if that is one’s choice. Our general business cycle for our end customers is lead generation from word-of-mouth or advertising, to an inbound call, to an estimate, to execution-invoicing, and the process repeats. The Grout Medic also offers a one-stop resource for equipment and marketing material on a separate, private website for the convenience of our franchisees.” Regarding the company’s use of technology, he reports, “In no particular order, we use cutting- edge CRM software, brilliant web design and SEO engineers, and high-performing pay per click (PPC) experts. Our core database is a two-way mirror with our in-house, customer telephone answering service. This means our customer service agents have the ability, in live- time, to schedule estimates for our ownership groups (franchisees) with all updates reflected at their local level. Our customers use an in- bound, toll-free number, 866-99-GROUT, with full reporting capabilities for each owner. Our agents are highly skilled and provide a distinctive separating feature from others groups in our category.” THE GROUT MEDI C Managing Member, JC Timmons