Business View Magazine | March 2020

81 BUSINESS VIEW MAGAZINE MARCH 2020 be closer to 50 pools. In our company, service is split between two divisions. One is repair service and the other is a weekly maintenance program. In our weekly maintenance program, we’re touching about 400 to 450 pools per week. In our repair division, we’re going to average somewhere around 300 to 400 pools per week.” On the retail end of the pool business, Reed has found that exceptional customer service and the right knowledge base are the building blocks of customer brand loyalty. “It goes back to my point about the personal touch,” he says. “There’s rarely a week that goes by that I don’t see somebody in one of the retail stores that says, ‘I’ve been doing business with you for 30 years and I’ll never go anywhere else.’ We see that in our online reviews as well.” Another tool in Reed’s marketing toolkit is a rewards program he’s recently implemented to encourage customers to stay loyal to the Memphis Pool brand. “We’d been doing free MEMPHI S POOL