Business View Magazine | March 2020

80 BUSINESS VIEW MAGAZINE MARCH 2020 Pool is big on education and prides itself on presenting its staff and clients with the most current trends in swimming pool science and technology. “Our name is well known,” says Reed. “We probably have the most educated and knowledgeable service and repair staff anywhere.” The company is also a proud member of the Master Pools Guild, an elite global network of custom pool builders whose associates are carefully selected based on their ability and reputation. “What that membership allows us to do is network with other companies outside of our region and outside of our competition,” Reed explains. “We make contacts, we learn, we get educated, and we share our disasters and successes. Along with that, the Guild has vendor partners. Those vendor partners fund our education and our meetings. We, in turn, are loyal to them from a purchasing standpoint. We’re going to purchase anything from a preferred Guild vendor that we can. The Guild is really our biggest and best resource for vendor relations and opportunity presenters. That’s very critical to our organization—our success is our relationship with the Guild.” Although the company’s retail operation is based out of Memphis, its construction and renovation division will travel up to 350 miles outside of that central zone to service its commercial and residential clientele. “It’s what’s comfortable for us to reach,” says Reed. “We’ve transitioned from 100 percent residential construction to about 50/50 large commercial—municipal pools, competition pools, that kind of thing—and residential.” “We’d build pools year-round if we could, but the weather doesn’t allow it,” Reed continues. “There are days and weeks on end that we can’t get in the backyard. Our construction volume varies with the size of the jobs we take. We do, primarily, high-end, gunite swimming pools. In that arena are these competitive pools. If we’ve got large commercial jobs going, we’ll build around 30 pools per year. If not, we’re going to