Business View Magazine | March 2020

108 BUSINESS VIEW MAGAZINE MARCH 2020 move people and resources around the state to meet the demand for services. This extends to the franchise community as well. The company has sent operational help to franchisees in their time of need to ensure the customer is looked after. As with most restoration companies, UWRG sends its technicians to IICRC (Institute of Inspection Cleaning and Restoration Certification) Certification classes. But, unlike most of their competitors, it also sends the Home Office staff to IICRC Water Certification class as well. Technology is utilized in many ways at UWRG. The company outsources many of its Pay per Click programs to proven vendors to drive business to the corporate locations, as well as the franchisee locations. Technology is also used to segment and target specific referral sources. For example, Facebook is a great means of finding local referral sources and marketing to them to promote the business, as well as local events that might interest them. The company