Business View Magazine | March 2020

100 BUSINESS VIEW MAGAZINE MARCH 2020 Regarding its marketing initiatives, Timmons maintains that the company is “a bit old- fashioned” with its franchise developing efforts. “We’re focused more on ‘farming,’ than we are on ‘hunting,’” he declares. “We spend the time, through multiple meetings, to understand a potential franchisee’s objectives and their backgrounds, while also explaining our model. It’s only through thoughtful time spent, where both sides can determine compatibility, or not. These are situations where all indications must demonstrate a likely ‘win-win.’ If one, or both sides, determine that’s probably not the case, it’s best to move on. As the old saying goes, ‘It’s easier to stay out, than get out,’ and that’s applicable to the franchising business. That being said, we have attractive open territories, and generally build out very charitably-sized territories for our ownership teams. For example, the greater Miami, Philadelphia, Boston, and Phoenix metros are open, and have the age and style of architecture, with large populations, that blend well with The Grout Medic. Timmons adds that the company works closely with its vendor partners, and, in most cases, establishes one-on-one relationships between its vendors and franchisees. “This allows faster turn-around times on any help tickets, allows a better business relationship to be formed, and, consequently, our vendors get to know specificities within each business, which assists higher performance for all parties. We are proud to work with 33Social, CareerPlug, ADP, Intuit,