back to the community,” he notes. “Are they doing programs with students? How do we show what the performing arts center is doing outwardly?” This dual focus—economic impact and community outreach—creates a comprehensive narrative about venue value. EDUCATIONAL PROGRAMS AND PROFESSIONAL DEVELOPMENT IAVM’s comprehensive educational offerings highlight its mission to equip venue professionals with essential skills and knowledge.The association maintains a robust calendar of in-person events designed to address specific industry needs. “We offer five in-person events a year, and each of them varies depending on what it is that we’re looking for,” Mitchell explains. “We have one that’s around event safety and security, which trains people on how to support and manage crowds and create safe events.” The organization’s flagship educational program provides foundational venue management expertise. “We have a venue management school that gets to the foundational elements of venue management, and it’s something we do every year,” Mitchell says. “It’s a two-year program and people continue to rave about it.” 99 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03 INTERNATIONAL ASSOCIATION OF VENUE MANAGERS (IAVM)
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