Alberta’s push to move customers off the Rate of Last Resort (ROLR) and onto competitive rates is reshaping the market. “There are still 400,000 Albertans on the ROLR, and the government wants to transition them to competitive plans,” Murnaghan says.“We’re seeing a scramble among competitors to attract those customers with low-rate offers.” The deregulated market also increases volatility, as wholesale energy prices fluctuate more than ever. UTILITYnet addresses these challenges by offering pricing structures and rate plans that protect consumers from sudden price spikes, ensuring affordability and stability in an unpredictable market. UTILITYnet has been a strong advocate for consumerfriendly reforms. “We were instrumental in pushing for changes to how the regulated rate is priced,” Chu says.“Without us, the competitive market would be drastically different.” By continuously evolving and responding to industry affordable, and rewarding for Albertans.” CARBON CREDITS AND CONSUMER POWER The Alberta energy market is evolving rapidly, and UTILITYnet plays a crucial role in shaping its future. One major trend is UTILITYnet’s Carbon Offset Credit Platform, which allows solar customers to sell their carbon credits to large emitters.“Alberta operates on a compliance market model,” Chu explains. “These credits help offset emissions for large industrial players, further incentivizing renewable adoption.” Another significant trend is the rise of decentralized energy production. As more Albertans invest in rooftop solar, battery storage, and smart home technology, the traditional centralized power grid is being challenged. UTILITYnet is actively working to support this transition by providing energy solutions that integrate seamlessly with modern consumer needs, ensuring customers can manage their energy use efficiently while contributing to overall grid stability. 85 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03 UTILITYNET
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